Founded by @lithub and @CatapultStory's @AndyHunter777, @Bookshop_Org is attacking one of Amazon's most powerful tools: affiliate links. This is when Amazon kicks back a percentage of sales to a journalist or publication who posts an Amazon buy link in a story online.
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Affiliate links are one of the reasons people are afraid to link to places other than Amazon when talking about books online. For some publications, affiliate links make up 20% of their revenue. That's too much money to pass up, despite moral outrage from people like, um, us.
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But now,
@Bookshop_Org offers an affiliate linking alternative to Amazon. As a bonus, Bookshop's percentages are actually double what Amazon offers.Prikaži ovu nit -
Even better,
@Bookshop_Org has a web and app interface that's up to speed with what today's online customer expects. As much as we love trusty old IndieBound, today's web shopper wants a sleek and user-friendly website.Prikaži ovu nit -
(For the record, our friends at
@indiebound and@ABAbook are partners in@Bookshop_Org and they're doing a lot to try to help it succeed)Prikaži ovu nit -
So here's how
@Bookshop_Org helps IRL bookshops: http://Bookshop.org is set up as a benefit corporation, so on a regular basis they'll send a portion of their proceeds direct to any indie bookstore that signs up.Prikaži ovu nit -
If an indie bookstore isn't already selling books online, they can also sign up as a
@Bookshop_Org affiliate store, and get a bigger cut of the proceeds. Stores who already do well online (like us. Thank you!) can simply continue selling books through their websites as usual.Prikaži ovu nit -
The best internet way to support your favorite local store, if your local store sells books online, is to buy books direct from them. That hasn't changed.
@Bookshop_Org simply offers an easy way for Amazon customers to switch to a more indie-friendly model.Prikaži ovu nit -
Our 2019 online sales were triple 2018's, thanks to our wonderful customers and followers. We really, really appreciate that. No matter how you buy books online, we'd love if you found a way that supported indie bookstores.
@Bookshop_Org is one of many ways to do that.Prikaži ovu nit
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This is lovely but how does it intersect with abebooks? Better, different, apples and oranges?
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Bookshop sells only new books, while abebooks sells used and new. Plus, abebooks is owned by Amazon so we tend to avoid them, using Alibris for used books instead.
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Čini se da učitavanje traje već neko vrijeme.
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