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  1. 21. sij

    Check out this gem from May 9, 2019, where TTD's Jeff Green told AdExchanger: "When I spoke to Google yesterday, I asked if more was coming or of this is the bulk of (the changes to Chrome)," Green said. "And they said this is it." Never mind that, though. Collaboration!

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  2. 14. sij

    Bloodbath for Criteo today. Lost unicorn status for the first time.

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  3. proslijedio/la je Tweet
    7. pro 2019.

    [THREAD] this spot is a coup for . EVERYONE is sharing and praising it — not just ad twitter. it’s a masterclass in earned media and the power of proactive thinking. and yet, if you pitched the idea to a typical client, it would be met with a derisive “no.” (1/8)

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  4. proslijedio/la je Tweet
    6. pro 2019.

    Agree w . The news isn't that TTD joined prebid, the news is that prebid is likely aiming to be a full-stack ad server, and puts TTD in a leadership role to take on one of Google's true monopolies.

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  5. proslijedio/la je Tweet
    27. stu 2019.

    A thread on 1st-party vs. 3rd-party cookies, and how tracking companies are actively trying to undermine users' privacy preferences. First, some basics (this is simplified): A cookie is a key/value pair (a variable) that allows websites to save data in users' web browsers. 1/

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  6. 26. stu 2019.

    iOS allows robust IDFA-based cross-app tracking by default, so Apple is sending the signal that tracking is OK and supported on its own mobile platform.

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  7. 19. stu 2019.

    June: “The death of the cookie has been greatly exaggerated.” -Jason Bigler, Google September: Bigler leaves Google to work at a hedge fund November: “Help us imagine a world without third-party cookies or other tracking vectors.“ -Michael Kleber, Google

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  8. proslijedio/la je Tweet

    When regulators blessed Google’s purchase of DoubleClick in 2008, they warned they’d step in if Google tied its ad products together in anticompetitive ways. Publishing and ad execs now say Google is doing just that. Here’s how:

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  9. proslijedio/la je Tweet

    Was glad to see link to the Chrome SameSite=None blog post -- so few websites and DSPs are ready for this. Inventory levels are going to BOTTOM OUT for some companies... "Chromium Blog:Developers: Get Ready for New SameSite=None" via

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  10. 27. lis 2019.

    How is this not anticompetitive

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  11. proslijedio/la je Tweet

    Latest from me: The great unbundling: Why some high-priced strategic ad tech deals could unravel

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  12. proslijedio/la je Tweet

    Here's an excellent study that compares the security practices of experts and non-experts. The most important things you can do to stay safe online are to promptly apply software updates, avoid password reuse, and enable two-factor authentication.

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  13. 1. kol 2019.

    Good morning for Rubicon.

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  14. proslijedio/la je Tweet
    31. srp 2019.

    sellers.json and SupplyChain object specs are now finalized and ready for full industry adoption to give buyers transparency about supply-side platforms (SSPs) & exchanges. Check it out:

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    25. srp 2019.

    Close up of Chinese click farm phones. Automated simulation of human behavior, scrolling through content at a natural reading speed before liking or sharing

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  16. proslijedio/la je Tweet
    22. srp 2019.

    The results are in from last week's reader question: Who will end up benefitting most from Google's unified pricing change?

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  17. proslijedio/la je Tweet

    I have never wanted to preserve text formatting when copy-pasting across apps. Not once, in my entire life.

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  18. 13. srp 2019.

    This is getting a little ridiculous.

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  19. proslijedio/la je Tweet

    Listening to Dimitar Berbatov narrate his goal against Chelsea is something everybody needs to experience.

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  20. proslijedio/la je Tweet
    2. srp 2019.

    ▓▓▓▓▓▓▓▓░░░░░░░ 50%

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