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The thing about machine learning is you can never be sure that you've thought of all possible problematic biases, let alone mitigated them. This new paper shows that Facebook's ad targeting algorithm skews deceptive ads towards older users (who are more likely to fall for them).
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📢New work in @USENIXSecurity '23 📢 Facebook's personalization can skew jobs, political ads etc. But does it know if you'll fall for scams, clickbait and other forms of problematic advertising? We work with 132 users to find out 🧵 preprint: arxiv.org/abs/2306.06052
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