ProductHunt recently published a list of SparkToro alternatives. SaaSWorthy and TrustRadius also have lists like these.
But, most of these are truly terrible.
So here you go, a list of *real* SparkToro alternatives for those seeking another option...
Conversation
First up, Helixa.ai
They used to have a free version; I was impressed when I tried it. These days, it's request a demo. Not sure of pricing.
Unlike SparkToro, they use AI/ML to infer behaviors, demographics, & influencers. Likely powerful for the right use-cases!
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Second, probably my personal fav, similarweb.com
Doesn't have direct feature overlap w/ SparkToro, but if your goal is finding websites that are popular with a given online audience, it's a great (free!) tool.
Highly rec'd their "competitors" feature in particular
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Third, Audiense.com
They have a free version you can try, and offer lots of interesting insights on audiences you can design/customize inside the product.
The visuals are a nice touch, too!
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Fourth, Buzzsumo.com
Like SimilarWeb, Buzzsumo doesn't directly overlap with SparkToro on features/data, but it can be used to solve some of the same problems.
E.G. Finding Twitter influencers by bio KWs
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Fifth, DemographicsPro.com
Sadly, another "request demo" product, it's tough to find screenshots of what they actually do on the site, but if you use Google Image search, you can see a bit of how the product works (most similar to Helixa from what I saw in my demo 2yrs ago).
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Sixth, Brandwatch.com
If you've got a big budget, and want something like SparkToro to get data on topics, hashtags, sources of influence, websites, etc. this is my top recommendation. Their enterprise version is expensive, but very, very good.
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