Yay! Featuring in an upcoming talk. <3
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I’d be curious to know how much the increasing pie of zero click searches has increased total searches overall. I think that’s one of Google’s goals (?) with QAs, get you to search again. Might not be as pessimistic if raw total has gone up 5-15% as well because of it.
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It's probably true that there's about the same number of clicks available today as 3yrs ago due to International growth of Google use & more ppl coming online. But I don't think Google can, long term, grow search demand at the same rate they're growing zero-click+paid.
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Would this data be also available broken by industries or query types? This starts to get more interesting as we look at it's impact on e-commerce/travel where the customers intent is to search for a product and not answer a query.
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I'm sure
@jumpshotinc would sell you that data if you drop them a line :-)
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Damn you feature snippets
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I think it's more knowledge panels, instant answers, carousel results, lyrics, weather, and the dozen other ways Google's answering queries without a link. At least featured snippets give you the option of clicking through.
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Rand, I work with nonprofits and they struggle with finding the time and resources for SEO. This will further discourage them. Can u make a reco or suggestion? Should they focus on more direct channels like email????
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I think a strong email channel and strong personal+brand relationships are the best channels an org can have.
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