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Rand Fishkin
@randfish
Co-founder , husband to , author of Lost & Founder. My Twitter account doesn't reply but spacekaren.sucks/akc92 does
Seattle, WAsparktoro.comBorn July 10Joined June 2007

Rand Fishkin’s Tweets

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Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.
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This a very informational article about the positives of a new up-and-coming social media site that has begun to become a disruptor. #snhusmm
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This might well get me banned, but what the heck... sparktoro.com/blog/why-marke I've had a good ride here. And a lot of that is because I joined when it was new & growing rapidly, just like Mastodon is now.
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We've had an incredible wage compression that has cut the rise in 90-10 wage inequality since 1980 by a 1/3 during over just 3 years. This is a testament to the strong fiscal and monetary policy support that allowed an unprecedented recovery in employment following a recession.
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Agency owners & consultants, are you seeing a significant downturn in demand (and renewals) compared to the last few Decembers?
  • No; similar to past Decs
    32.7%
  • Yes; down 10-25%
    28.7%
  • Yes; down 25-50%
    13.5%
  • No; better than past Decs
    25.1%
541 votesFinal results
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Text Insights, too 😍 These phrases have been rising for months in the posts and discussions amongst my audience. Probably worthy of content investments, and maybe more of my social shares & engagement should be in/around these topics.
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Over long periods of time (e.g. June-Dec in this screenshot), I can see my social audience's slowly shifting demographics, too. Apparently, I'm reaching more folks in design + finance (likely more of my new followers are in those fields).
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Speaking of reporting... Did you know these graphs can be customized? Yup! Just select any set of sources from the table below, choose the timeframe from the drop-down, and you can add them to (or remove them from) the graph. Screenshot👉PowerPoint👉Client/Boss/Team
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The full list of growing vs. declining trends among my followers is also 🔥🔥🔥 Especially if I had a boss or client to whom I had to report on audience behaviors and why I wanted to invest in certain tactics, channels, or programs.
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This weekly Audience Tracking email is 🤩 Shows my social followers' (Twitter, LinkedIn, IG, FB, etc) biggest behavior changes. But, it's far from the only useful data I get week-over-week...
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"If everybody put their eggs in the zero-click content basket, it wouldn't be nearly as effective." It works because most leadership teams, agencies, and marketers aren't willing (or aren't allowed) to try it.
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Thanks @randfish for the nice conversation about zero-click content in my podcast. Full episode: inbound4cast.com/en/podcast/ran
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NEW post: sparktoro.com/blog/maybe-bet "Better tools won't make you a better writer/artist/photographer/etc." I *think* that old wisdom might be wrong. Wrote about how tools can, indeed, make us better, more productive, and more passionate about our crafts and creations.
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I assume this means he's already found a replacement and/or been pressured by shareholders at his other companies to focus. Head of Twitter or not, can't imagine he'll give up the "I'm gonna be the top story every day" schtick.
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Should I step down as head of Twitter? I will abide by the results of this poll.
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