Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.
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Rand Fishkin
@randfish
Co-founder , husband to , author of Lost & Founder. My Twitter account doesn't reply but spacekaren.sucks/akc92 does
Rand Fishkin’s Tweets
A small sample of my feed there recently:
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All I want for Xmas is... all the people I follow here on mastodon.social/invite/zSGRgCDa.
Now that links to Mastodon are allowed again, maybe I'll start replying to tweets, but just to say "this is great! You should share it over there." 🥰
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LinkedIn at 20: how a new breed of influencer is transforming the business networking giant
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This a very informational article about the positives of a new up-and-coming social media site that has begun to become a disruptor. #snhusmm
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This might well get me banned, but what the heck...
sparktoro.com/blog/why-marke
I've had a good ride here. And a lot of that is because I joined when it was new & growing rapidly, just like Mastodon is now.
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Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast…
Interesting conversation sharing criteria by and 👇
sparktoro.com/blog/should-yo
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We've had an incredible wage compression that has cut the rise in 90-10 wage inequality since 1980 by a 1/3 during over just 3 years.
This is a testament to the strong fiscal and monetary policy support that allowed an unprecedented recovery in employment following a recession.
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Agency owners & consultants, are you seeing a significant downturn in demand (and renewals) compared to the last few Decembers?
- No; similar to past Decs32.7%
- Yes; down 10-25%28.7%
- Yes; down 25-50%13.5%
- No; better than past Decs25.1%
541 votesFinal results
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Marketing confession:
There’s a ton of opportunity in unpaid speaking gigs.
The “pay your speakers!” demand is often shortsighted.
And many people fail to understand that value doesn’t always come in the form of money.
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NEW post: sparktoro.com/blog/should-yo
Alongside co-authors and , we took on the oft-given, but problematic advice so many marketers give:
"Raise your rates!"
"Never speak at an event for free!"
We mostly disagree.
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Google stands alone in its embrace of confidentiality. Data from Jounce Media shows how Google stacks up against competitors. Over 75% of its partners are “confidential,” opening the door to abuses and schemes that steal potentially billions a year from fraud, scams, disinfo.
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Good e.g. of the value here:
Engagement among 's followers with grew 50% last week. Clearly, our audience cares about what they offer: leadgen. But, we don't talk about it at all! A video or post on using SparkToro in that context is likely warranted.
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Text Insights, too 😍
These phrases have been rising for months in the posts and discussions amongst my audience. Probably worthy of content investments, and maybe more of my social shares & engagement should be in/around these topics.
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Over long periods of time (e.g. June-Dec in this screenshot), I can see my social audience's slowly shifting demographics, too.
Apparently, I'm reaching more folks in design + finance (likely more of my new followers are in those fields).
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Speaking of reporting... Did you know these graphs can be customized?
Yup! Just select any set of sources from the table below, choose the timeframe from the drop-down, and you can add them to (or remove them from) the graph. Screenshot👉PowerPoint👉Client/Boss/Team
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The full list of growing vs. declining trends among my followers is also 🔥🔥🔥
Especially if I had a boss or client to whom I had to report on audience behaviors and why I wanted to invest in certain tactics, channels, or programs.
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This weekly Audience Tracking email is 🤩
Shows my social followers' (Twitter, LinkedIn, IG, FB, etc) biggest behavior changes.
But, it's far from the only useful data I get week-over-week...
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"If everybody put their eggs in the zero-click content basket, it wouldn't be nearly as effective."
It works because most leadership teams, agencies, and marketers aren't willing (or aren't allowed) to try it.
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Thanks @randfish for the nice conversation about zero-click content in my podcast.
Full episode: inbound4cast.com/en/podcast/ran
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Who here creates social media content for individuals and small brands?
Drop a handle/link below!
(Not for me. Asking because I get this question a lot and I'd like to create a short list of recommendations.)
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"This would be a big scandal if true. But, it’s not. It’s just flat out wrong. Since at least some of us still believe in facts and truth, let’s walk through this."
techdirt.com/2022/12/20/no-
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New(ish) on the blog: Why Marketers, Creators, and Brands Should Start Using Mastodon:
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NEW post: sparktoro.com/blog/maybe-bet
"Better tools won't make you a better writer/artist/photographer/etc."
I *think* that old wisdom might be wrong. Wrote about how tools can, indeed, make us better, more productive, and more passionate about our crafts and creations.
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Ooooo.... That lineup!
I rarely speak at search events anymore, but for #Searchlove San Diego, an exception must be made.
15% off your ticket, here: distilled.net/events/searchl
I know you wanna get some sun, ocean, palm trees, and scorching hot marketing info; see you there 😉
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How do algorithms respond to your zero-click content?
Each time you post a piece of content that doesn’t link people out, that keeps people engaging on the platform, you’re building up ‘algorithmic capital’.
Hear from the brilliant at content10x.com/266
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Dont leave, make them ban you
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If you have suddenly become interested in migration, today is a good day to know that fedifinder.glitch.me and movetodon.org exist and that you should use them while they still function.
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10/10 story arc, would read again
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I assume this means he's already found a replacement and/or been pressured by shareholders at his other companies to focus.
Head of Twitter or not, can't imagine he'll give up the "I'm gonna be the top story every day" schtick.
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NOTE: This law will not be enforced until next year, so Musk has some time before facing these fines
“The DMA will be applicable as of beginning of May 2023.”
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IMPORTANT: 's new policy preventing linking to competitors is in DIRECT VIOLATION of European Union rules.
Penalty can be a fine of up to 20% of Twitter's annual revenue
commission.europa.eu/strategy-and-p
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People I am very happy to see on the other side:
🥳 ➡️ @randfish@mastodon.social
🥳 ➡️ @amandanat@mastodon.social
People I would celebrate there and will miss:
🔥
🔥
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This is explicitly in contravention of the EU Digital Markets Act.
commission.europa.eu/strategy-and-p
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For those curious, millions of accounts are already in violation of today's new rule. Many of the most notable can be seen here: followerwonk.com/LTIEf
Thanks to and
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Oh, here's where you can find me on Mastodon, even though we're not allowed to share links to Mastodon, on a URL shortener that still isn't blocked, thankfully:
spacekaren.sucks/tu8pz
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Hiiii!!!
Just a reminder that you can find me at:
instagram.com/theeverywherei
https://mastodon-dot-social/ (Twitter won't let me link to it!)
My blog: everywhereist.com!
(where you can sign up to be notified of my upcoming shenanigans): everywhereist.com/subscribe/
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Here's an invite to the place they don't want us talking about: spacekaren.sucks/akc92
Would be a shame if folks clicked it before my account gets banned.
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In case you are wondering how people justify being hideous on this platform nowadays, it's this: twitter.com/jimstinson/sta
This Tweet is unavailable.
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