Rand FishkinKonto zweryfikowane

@randfish

Co-founder , husband to , author of Lost & Founder, feminist, he/him. I tweet ~30X/wk on marketing, tech, & startups.

Seattle, WA
sparktoro.com
Dołączył czerwiec 2007
Data urodzenia: 10 lipca
4 009 zdjęć lub filmów Zdjęcia i filmy

Tweety

Zablokowano @randfish

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  1. Przypięty tweet
    4 lut 2015

    Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.

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  2. 17 godzin temu

    I'm not in SEO anymore, but I do love good research, and this survey will likely be fascinating to folks in that field. If you're in/around SEO, give 'em 5mins:

    2 odpowiedzi 9 podanych dalej 53 polubione
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  3. podał/a dalej
    5 maj

    OK, I couldn’t resist. Here are the types of advertising article. (And the original version of the meme is here: )

    28 odpowiedzi 148 podanych dalej 555 polubionych
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  4. 17 godzin temu

    Such a wonderful idea, on every level. I wish more companies strategized like Nintendo.

    1:54
    Learn to make games from the minds at Nintendo! Build your own games from the ground up with the colorful and quirky Nodon when comes to on June 11!
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  5. podał/a dalej
    19 godzin temu

    Another great piece from - absolutely worth a read!

    Wrote in-depth about this problem last night, and: - the crucial difference between potential customers & potential amplifiers - what elicits sharing behavior - how to build a process for this - the questions to ask *before* you plan or create →
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  6. podał/a dalej
    21 godzin temu

    Join us for Digital Summit at Home: B2B May 25-27, a special 3-day online event to help and sales professionals prepare for this new era of business. 45+ sessions in topics that matter most to your growth! Save $50 extra w/ code AMABOS⤵

    , i
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  7. podał/a dalej
    5 maj

    This post slaps. speaks from experience and buries the touts with 'real talk' here. -- Who Will Amplify This? And Why? | SparkToro

    1 odpowiedź 3 podane dalej 16 polubionych
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  8. podał/a dalej
    5 maj

    If you’re creating content that targets enterprise buyers, you need to read ⁦⁩’s latest. If you do what he says here, your content won’t just land in the org, it’ll spread like wildfire.

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  9. podał/a dalej
    5 maj

    "Simply publishing and promoting your work on your own channels probably won’t be enough. You need the added firepower of people and publications that can extend your visibility and reach." - 👏 Rest of the article >>

    7 podanych dalej 18 polubionych
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  10. podał/a dalej
    5 maj

    It’s not my original idea, but someone mentioned, lottery is a great incentive for people who clearly don’t understand probability.

    My suggestion: a vaccine lottery. Get a ticket if you are an adult vaccinated after we are at 70%. Prize is $10 million. Safeguards against fraud. Lotteries work. Some number of anti+Vaxxers will do it, probably enough to give us herd immunity.
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  11. 4 maj

    Is this why market researchers still like surveys over passively collected data at scale? 🤔😅

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  12. 4 maj

    Great content ≠ amplification-worthy content (h/t , who inspired me to use this meme format)

    4 odpowiedzi 8 podanych dalej 66 polubionych
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  13. 4 maj

    Wrote in-depth about this problem last night, and: - the crucial difference between potential customers & potential amplifiers - what elicits sharing behavior - how to build a process for this - the questions to ask *before* you plan or create →

    1 odpowiedź 7 podanych dalej 62 polubione
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  14. 4 maj

    People don't post to social networks or make YouTube videos about or invite podcast guest's on to discuss "high quality work." They amplify things that create emotional resonance in their audiences (curiosity, anger, controversy, drama, surprise, etc). That's what you need!

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  15. 4 maj

    But #2... yeah, #2 is the real problem. That's because too many marketers believe sharing, amplification, & coverage go to things that are high quality. THEY DO NOT. The news doesn't cover "high quality" stories, products, people, issues. They cover emotion-eliciting ones.

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  16. 4 maj

    For #4 - a lot of this is timing or reach. "Successful" stuff often works b/c the creator's already well-known. Familiarity begets amplification. Only one thing to do: keep at it, and increase the surface area of exposure. Sometimes one mention or bit of coverage does the trick.

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  17. 4 maj

    For #1 - continually consume work better than your own. Compare. Ask others to compare, especially folks you trust to give you blunt, unfiltered feedback. For #3 - keep experimenting, learning, iterating, & build your audience, preferably with email (not just social followers!).

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  18. 4 maj

    3) You're at the early stages of building an audience, so when you share, it doesn't reach enough of the right potential people to earn amplifcation 4) Timing & luck just weren't on your side So... what do you do in these scenarios?

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  19. 4 maj

    "I made an amazing video/podcast/graph/blog post/in-depth guide... why isn't anybody sharing it?!" IME, it's probably one of these four: 1) It's actually low quality, you just think it's high quality 2) It's high quality, but low resonance <short thread>...

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  20. podał/a dalej
    4 maj

    Bonus Tip 1️⃣1️⃣: Use to basically do all of this for you automatically. Find the top: social profiles, websites, podcasts, YouTube channels, and press in your niche! Every podcaster should check it out!

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  21. podał/a dalej
    4 maj

    Almost like something's changing...

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@randfish nie wysyłał/a jeszcze żadnego Tweeta.

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