Rand FishkinGeverifieerd account

@randfish

Co-founder , husband to , author of Lost & Founder, feminist, he/him. I tweet ~30X/wk on marketing, tech, & startups.

Geregistreerd in juni 2007
Geboren op 10 juli

Tweets

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  1. Vastgemaakte Tweet
    4 feb. 2015

    Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.

    Ongedaan maken
  2. heeft geretweet
    24 jul.

    “In Finland, the # of homeless people has fallen sharply. Those affected receive a small apartment & counselling with no preconditions. 4 out of 5 people affected make their way back into a stable life. And all this is CHEAPER than accepting homelessness.”

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  3. Reviewed the "Five Love Languages." WTF? None of 's are listed. They are: A) Crimes, i.e. "would do crimes for you" B) Rage, i.e. "feels rage on your behalf" C) Voice Acting, i.e. "talks to you in character" D) Snacks, i.e. "squirrels away snacks you might want"

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  4. "1. Pick a topic that fascinates you, or learn about a topic until it fascinates you. 2. Lead with research. Google your subject to see what’s out there. Begin to gain a sense of whether an audience already exists. 3. Bring that topic to the world."

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  5. heeft geretweet

    This was hard to read. My parents were both alive when this happened. Systemic racism is real we can't act like in 1 generation things are all equal, are they more equal MOST definitely - you couldn't pay me to have been born back then.

    Deze collectie tonen
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  6. heeft geretweet

    QAnon continues to destroy families in utterly horrific ways — the father of a Parkland survivor has turned against his son, calling the shooting a "hoax" and triggering his child's survivor's guilt

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  7. 25 jul.

    No surprise, it's Mercola again. This @$$hat is responsible for so much suffering & death, all to boost his own finances (NYT estimated he's made more than $100M+ from misleading medical info). Epstein levels of evil.

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  8. heeft geretweet
    25 jul.

    This is such an interesting story. 2 influencers blew the whistle on this disinfo op…but 2 more took the cash and made anti-vaxx vids. I wonder if advertisers should start including a disinformation clause in influencer contracts?

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  9. 25 jul.

    One of the best emails I've received. This entrepreneur had two paths before them: services or product. Despite the startup-world's pressure & what media tells us, they chose services. Now, they've got an amazing company, beholden to no one else.

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  10. 23 jul.

    The Google homepage game is legitimately fun. And the anime cutscenes when you win are adorable.

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  11. heeft geretweet
    22 jul.

    this is literally one of their worst ideas that nobody asked for

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  12. 22 jul.

    "It’s ok to be disliked by some if you’re loved by many" - 💯💯💯

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  13. 22 jul.

    Audience research can work two ways: 1) Tactical, i.e. "I already know how I'm going to do marketing and need data on specific opportunities." 2) Strategic, i.e. "I want to learn about how/where to influence my target customers." Quick e.g. re: a wine distributor friend:

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  14. heeft geretweet
    19 jul.

    Here is the line-up for the very first FREE virtual Buyer Persona Summit! If you want to learn from the best of the best about buyer personas, reserve your spot!

    , , en 7 anderen
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  15. heeft geretweet
    22 jul.

    Before you feel schadenfreude over all these VC-backed companies getting ripped off by , remember that small businesses + mom&pop shops make up the vast majority of global ad spend. They’re the ones getting screwed the most.

    Deze collectie tonen
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  16. 21 jul.

    Just regular workday convos

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  17. 21 jul.
    Deze collectie tonen
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  18. 21 jul.

    Me at 8pm: "Huh. Apparently Coq au Vin is better if you make it the night before and then refrigerate overnight" Me at 11pm: "Oh God, I haven't even gotten to the oven step yet."

    Deze collectie tonen
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  19. 21 jul.

    10) How to Be a Great Guest on Someone Else's Show I think I've done 200+ guest appearances (podcasts, webinars, livestreams, interviews, etc) in the last few years. Literally averaging 3+/week! Think I've got enough tips + tricks that it's worth sharing.

    Deze collectie tonen
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  20. 21 jul.

    9) The Influence (no "r") Marketing Manifesto A treatise on why, how, when, whether, and where to leverage sources of influence (not just "influencers") to earn brand awareness and marketing value.

    Deze collectie tonen
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  21. 21 jul.

    8) Negative Marketing Nearly everything published about marketing is about what to do. But there's a lot to be said for avoiding things that detract from your flywheel: bad PR, mismatched values alignment, wrong positioning, bad packaging, etc. These deserve some examination.

    Deze collectie tonen
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