Rand FishkinGeverifieerd account

@randfish

Co-founder , husband to , author of Lost & Founder, feminist, he/him. I tweet ~30X/wk on marketing, tech, & startups.

Seattle, WA
sparktoro.com
Geregistreerd in juni 2007
Geboren op 10 juli
4.203 foto's en video's Foto's en video's

Tweets

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  1. Vastgemaakte Tweet
    4 feb. 2015

    Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.

    291 antwoorden 4.120 retweets 7.214 vind-ik-leuks
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  2. heeft geretweet
    24 jul.

    “In Finland, the # of homeless people has fallen sharply. Those affected receive a small apartment & counselling with no preconditions. 4 out of 5 people affected make their way back into a stable life. And all this is CHEAPER than accepting homelessness.”

    79 antwoorden 2.969 retweets 8.063 vind-ik-leuks
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  3. 9 uur geleden

    Reviewed the "Five Love Languages." WTF? None of 's are listed. They are: A) Crimes, i.e. "would do crimes for you" B) Rage, i.e. "feels rage on your behalf" C) Voice Acting, i.e. "talks to you in character" D) Snacks, i.e. "squirrels away snacks you might want"

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  4. 13 uur geleden

    "1. Pick a topic that fascinates you, or learn about a topic until it fascinates you. 2. Lead with research. Google your subject to see what’s out there. Begin to gain a sense of whether an audience already exists. 3. Bring that topic to the world."

    “My own writing breakthrough, the one that got me a book deal after a dozen years of trying, came from focusing on topic ahead of voice." All of the emphasis today on voice has caused some damage; let's avoid it: — insight from
    4 antwoorden 7 retweets 36 vind-ik-leuks
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  5. heeft geretweet
    18 uur geleden

    This was hard to read. My parents were both alive when this happened. Systemic racism is real we can't act like in 1 generation things are all equal, are they more equal MOST definitely - you couldn't pay me to have been born back then.

    On this day in 1949, a mob of hundreds of white men shot Ernest Thomas, a Black man, over 400 times while he was asleep under a tree in Madison County, Florida. To overcome racial inequality, we must confront our history.
    2 antwoorden 6 retweets 23 vind-ik-leuks
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  6. heeft geretweet
    14 uur geleden

    QAnon continues to destroy families in utterly horrific ways — the father of a Parkland survivor has turned against his son, calling the shooting a "hoax" and triggering his child's survivor's guilt

    16 antwoorden 103 retweets 516 vind-ik-leuks
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  7. 25 jul.

    No surprise, it's Mercola again. This @$$hat is responsible for so much suffering & death, all to boost his own finances (NYT estimated he's made more than $100M+ from misleading medical info). Epstein levels of evil.

    The Most Influential Spreader of Coronavirus Misinformation Online
    4 antwoorden 7 retweets 52 vind-ik-leuks
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  8. heeft geretweet
    25 jul.

    This is such an interesting story. 2 influencers blew the whistle on this disinfo op…but 2 more took the cash and made anti-vaxx vids. I wonder if advertisers should start including a disinformation clause in influencer contracts?

    My story with : Conspiracy theorists often say “follow the money”. We looked into the mysterious group offering cash to influencers across the world to spread anti vaccine lies. A thread on what we found:
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    2 antwoorden 43 retweets 117 vind-ik-leuks
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  9. 25 jul.

    One of the best emails I've received. This entrepreneur had two paths before them: services or product. Despite the startup-world's pressure & what media tells us, they chose services. Now, they've got an amazing company, beholden to no one else.

    8 antwoorden 17 retweets 165 vind-ik-leuks
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  10. 23 jul.

    The Google homepage game is legitimately fun. And the anime cutscenes when you win are adorable.

    7 antwoorden 1 retweet 43 vind-ik-leuks
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  11. heeft geretweet
    22 jul.

    this is literally one of their worst ideas that nobody asked for

    Twitter will experiment with Reddit style up/down buttons to replace the “like” heart
    17 antwoorden 35 retweets 410 vind-ik-leuks
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  12. 22 jul.

    "It’s ok to be disliked by some if you’re loved by many" - 💯💯💯

    I posted the photo below and it got 100s of likes & shares Clearly it struck a cord A few people commented saying they didn’t like it Both work in marketing… Yet forgot the cardinal rule: Your brand isn’t for EVERYONE It’s ok to be disliked by some if you’re loved by many
    6 antwoorden 6 retweets 64 vind-ik-leuks
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  13. 22 jul.

    Audience research can work two ways: 1) Tactical, i.e. "I already know how I'm going to do marketing and need data on specific opportunities." 2) Strategic, i.e. "I want to learn about how/where to influence my target customers." Quick e.g. re: a wine distributor friend:

    2 antwoorden 25 retweets 85 vind-ik-leuks
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  14. heeft geretweet
    19 jul.

    Here is the line-up for the very first FREE virtual Buyer Persona Summit! If you want to learn from the best of the best about buyer personas, reserve your spot!

    , , en 7 anderen
    1 antwoord 7 retweets 18 vind-ik-leuks
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  15. heeft geretweet
    22 jul.

    Before you feel schadenfreude over all these VC-backed companies getting ripped off by , remember that small businesses + mom&pop shops make up the vast majority of global ad spend. They’re the ones getting screwed the most.

    I crowd-sourced ad bids from 3,627 advertisers across 368 websites to answer the questions: "How much are advertisers paying per ad slot? How much are publishers receiving per ad impression?" Here are are some takeaways:
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    1 antwoord 10 retweets 57 vind-ik-leuks
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  16. 21 jul.

    Just regular workday convos

    22 antwoorden 3 retweets 111 vind-ik-leuks
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  17. 21 jul.

    Me at 11:30pm, crafting a new profile pic

    Update: I just burned the hair off my hands, everything is fine.
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    1 antwoord 4 retweets 31 vind-ik-leuks
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  18. 21 jul.

    Me at 8pm: "Huh. Apparently Coq au Vin is better if you make it the night before and then refrigerate overnight" Me at 11pm: "Oh God, I haven't even gotten to the oven step yet."

    12 antwoorden 2 retweets 68 vind-ik-leuks
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  19. 21 jul.

    10) How to Be a Great Guest on Someone Else's Show I think I've done 200+ guest appearances (podcasts, webinars, livestreams, interviews, etc) in the last few years. Literally averaging 3+/week! Think I've got enough tips + tricks that it's worth sharing.

    7 antwoorden 2 retweets 75 vind-ik-leuks
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  20. 21 jul.

    9) The Influence (no "r") Marketing Manifesto A treatise on why, how, when, whether, and where to leverage sources of influence (not just "influencers") to earn brand awareness and marketing value.

    4 antwoorden 1 retweet 36 vind-ik-leuks
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  21. 21 jul.

    8) Negative Marketing Nearly everything published about marketing is about what to do. But there's a lot to be said for avoiding things that detract from your flywheel: bad PR, mismatched values alignment, wrong positioning, bad packaging, etc. These deserve some examination.

    2 antwoorden 1 retweet 55 vind-ik-leuks
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