Hopin layoffs present an interesting wrinkle: it had bet on becoming software of choice for hybrid/physical events, had a full division working for trade shows/wanted tie ups with venues & hotels. It seems that hasn’t panned out & it is refocusing on just virtual events.
Conversation
Virtual isn’t a small category, my sense is Hopin will expand behind events into work/collaborative software as well, that is what much smaller is doing smartly by focusing on conversations amongst teams.
from Queens, NY
Replying to
Last thought: any event tech company thinking they will get big revenues from driving tech/virtual part of physical events is likely to be disappointed, at least in short run. So many incumbents in venue/studio software business.
1
7
Replying to
Thanks for the shout out, ! #eventprofs, #eventtech and our entire community has been through so many ups and downs these last two years. We’ve been thinking about all our Hopin friends. Every day brings a new curve, that’s for sure! Always enjoy your insights!
1
3