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“Build your brand” they said. (“They” is anyone who gave any advice on literally anything circa 2004 onward.) “No,” I said. I am an editor. I work behind the scenes. My brand is selflessly bringing out the best in other people, and occasionally taking credit at parties.
Then about 8 years ago (!?) in DC, I started telling jokes onstage, a pretty unexpected development for me, a person who had not previously thought “yes, this bar full of strangers is exactly the right venue for talking about myself into a microphone. Time to get vulnerable!”
But, I liked it. It made me a better editor and I kept doing it. So now my brand is “newspaper editor/occasional standup comedian” and I wish I had listened to that earlier advice. Because then I might have more of an audience for inelegant self-promotion, like the following...
If you're in Austin tonight, for #Tribfest or with a bachelor/ette who thinks outside the box, join @kimseverson, @jmartNYT, @AsteadWesley, @mattfleg, @katieglueck, @jennymedina & me for Politics Live: 2020, with some jokes. 7 p.m. (Use code: TIMESEVENTS) http://bit.ly/2kqiL48
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