Readers did not realize that two types of title existed. One type was the title found by the dumb author or the clever publisher after the book had been written. That was simply a label stuck on and tapped with the side of the fist.
Conversation
Most of our worst best-sellers had that kind of title. But there was the other kind:
Replying to
the title that shone through the book like a watermark, the title that was born with the book, the title to which the author had grown so accustomed during they years of accumulating the written pages that it had become part of each and of all.
--Nabokov, Transparent Things
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