Probably my issue, but I really don't get why these big companies think that commercials with awful, unfunny jokes would convince people to buy their car insurance. It's as if they're competing for who can tell the most puerile joke.
Conversation
Replying to
Possibly this is the end-state of advertising in late capitalism: "You hate it, we know you hate it, let's just revel in the stupidity of the situation."
My question is why it's insurance that does this most. People are too stressed/angry to think about risk management?
1
Replying to
When they all tell you that you can save $100s if you switch to them, you realize that most, if not all, have to be lying. Then they try to distract you with a puerile joke so you remember that instead.
1
Replying to
Back before I developed an allergy to television ads, the toilet paper brand Charmin had a long-running "don't squeeze the Charmin" campaign that was widely hated but also very effective. It turns out that brand recognition is more important than brand reputation.
2




