The really interesting forthcoming moment is when they try to cold restart the thing, having not even kept a pilot light lit this whole time
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Replying to @qntm
Letting Avatar go completely dark for five years was a wholly deliberate decision. It might not prove to be a good one, obviously
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Replying to @qntm
They're banking on being able to cultivate a "Holy smokes, Avatar is finally back!" reaction. They may get it. Marketing is pretty good
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Replying to @qntm
Basically I'm saying that the reason Avatar sank without trace is not that nobody cares about it. Although nobody cares about it
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Replying to @qntm
Now, precisely why Hollywood made this decision is an entirely orthogonal question. I blame Cameron's timeline for the sequel
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Replying to @qntm
Yeah, I get the feeling JC et al kind of assumed that rabid fandoms for sci-fi franchises are just a given, and that they self-sustain
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Replying to @stuartpb
I don't think Cameron is operating at the rabid fandom level, really. I don't think that's what he looks for in a film's reception
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Replying to @qntm
Maybe, but everything I see around Avatar… like, there is a LOT of Expanded Universe show-bible material they've prepped for spinoffs.
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Replying to @stuartpb
Did you ever read his "scriptment" for Avatar way back before it got produced? It was a mile long. Lots of cut material
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Replying to @qntm
Sure, but this doesn't feel like repurposed cut material. Usually, when that happens, refitting takes almost as much work as new stuff
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Basically this is all ramping up to a side-by-side comparison of Cameron/Avatar with George Lucas/Star Wars
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