I think the reason nobody cares about Avatar is that Hollywood decided to allow us to stop caring.
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They're banking on being able to cultivate a "Holy smokes, Avatar is finally back!" reaction. They may get it. Marketing is pretty good
Basically I'm saying that the reason Avatar sank without trace is not that nobody cares about it. Although nobody cares about it
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Now, precisely why Hollywood made this decision is an entirely orthogonal question. I blame Cameron's timeline for the sequel
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Yeah, I get the feeling JC et al kind of assumed that rabid fandoms for sci-fi franchises are just a given, and that they self-sustain
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