I think the reason nobody cares about Avatar is that Hollywood decided to allow us to stop caring.
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Avatar slumbers in blessèd franchise-death, and the world is safe for now
The really interesting forthcoming moment is when they try to cold restart the thing, having not even kept a pilot light lit this whole time
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Letting Avatar go completely dark for five years was a wholly deliberate decision. It might not prove to be a good one, obviously
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They're banking on being able to cultivate a "Holy smokes, Avatar is finally back!" reaction. They may get it. Marketing is pretty good
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