I think the reason nobody cares about Avatar is that Hollywood decided to allow us to stop caring.
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Replying to @qntm
I think there are more properties than just Avatar which have no natural traction and would sink completely beneath the waves if allowed to
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Replying to @qntm
Franchises sustained entirely by repetition and advertising and prominence, not because a single person earnestly cares
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Replying to @qntm
Avatar could still be a huge deal if anybody wanted to make it so. But the numbers didn't work, so it was allowed to cease. Lucky us
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Replying to @qntm
Wait, Avatar's ceasing? Last I checked they were building it directly into Disney World, and making like five sequels nobody asked for
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Replying to @stuartpb
By my reckoning the Avatar franchise is asleep right now. It'll be impossible to ignore once they wake it up again
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There will be an unmissable sea change
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But the point is that during the interim, which we're still in, it's been stone cold
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