I think the reason nobody cares about Avatar is that Hollywood decided to allow us to stop caring.
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I think there are more properties than just Avatar which have no natural traction and would sink completely beneath the waves if allowed to
Franchises sustained entirely by repetition and advertising and prominence, not because a single person earnestly cares
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Avatar could still be a huge deal if anybody wanted to make it so. But the numbers didn't work, so it was allowed to cease. Lucky us
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Avatar slumbers in blessèd franchise-death, and the world is safe for now
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