I think the reason nobody cares about Avatar is that Hollywood decided to allow us to stop caring.
I think there are more properties than just Avatar which have no natural traction and would sink completely beneath the waves if allowed to
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Franchises sustained entirely by repetition and advertising and prominence, not because a single person earnestly cares
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Avatar could still be a huge deal if anybody wanted to make it so. But the numbers didn't work, so it was allowed to cease. Lucky us
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This describes half of the MCU right now, easily
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