I think there are more properties than just Avatar which have no natural traction and would sink completely beneath the waves if allowed to
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Franchises sustained entirely by repetition and advertising and prominence, not because a single person earnestly cares
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It's quite unusual for Hollywood to give up on something that made money, and Avatar was a huge financial success, wasn't it ?
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In a world where every damn film from the 80s is currently being remade, why is there no effort to turn Avatar into a franchise ?
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