quarantine 'em

untold story of the anonymous 2003 Harvard student who suggested that Mark Zuckerberg drop the first "The" from what was then TheTheFacebook

[winter 2002] Drop the third, trailing "The". Just "TheTheFacebook". It's cleaner

[October 2002, staring at the rudimentary PHP source code of "Fathecebotheok"] This is the real thing, Mark. It's going to alter the face of the web forever, I can feel it. But we've got to do something about that name

[summer 2002] [throws a chair across the Harvard dorm room because we can't get funding for TheTheTheTheTheTheFace off the ground, for some reason]

[2001, poignant voiceover] I want there to be a place where people can put *themselves* online [camera pan slowly over a notebook with scrawled box diagrams and a heavily underlined title, "THEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEETHE"]