untold story of the anonymous 2003 Harvard student who suggested that Mark Zuckerberg drop the first "The" from what was then TheTheFacebook
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[2001, poignant voiceover] I want there to be a place where people can put *themselves* online [camera pan slowly over a notebook with scrawled box diagrams and a heavily underlined title, "THEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEETHE"]
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[title cards] Empty string. In 2025, the new and final name of the world's dominant social network saturates human thought. It appears in all human texts, repeated infinitely. It is impossible to speak without speaking of it Zuckerberg believes his work is near completion
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it’s always gotta end with “saturating all human thought” with you doesn’t it
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Facebook started it
End of conversation
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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