[winter 2002] Drop the third, trailing "The". Just "TheTheFacebook". It's cleaner
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untold story of the anonymous 2003 Harvard student who suggested that Mark Zuckerberg drop the first "The" from what was then TheTheFacebook
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[October 2002, staring at the rudimentary PHP source code of "Fathecebotheok"] This is the real thing, Mark. It's going to alter the face of the web forever, I can feel it. But we've got to do something about that name
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[summer 2002] [throws a chair across the Harvard dorm room because we can't get funding for TheTheTheTheTheTheFace off the ground, for some reason]
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[2001, poignant voiceover] I want there to be a place where people can put *themselves* online [camera pan slowly over a notebook with scrawled box diagrams and a heavily underlined title, "THEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEETHE"]
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[title cards] Empty string. In 2025, the new and final name of the world's dominant social network saturates human thought. It appears in all human texts, repeated infinitely. It is impossible to speak without speaking of it Zuckerberg believes his work is near completion
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End of conversation
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