Do you remember the time the Coca-Cola Company tried to avoid raising the price of a Coke by just stealing money from their customerspic.twitter.com/mNLmGdGFNX
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Side note, I'm just awestruck by that leading paragraph's failure to actually explain what the fixed price was. The omission is maddening in a way I didn't know I could be maddened
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You know what prevents all companies from doing this, all of the time? Regulation
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New York City essentially bought the subways to solve the same nickel problem. The privately-owned lines were losing money because they couldn't raise the price from 5¢. Replacing/upgrading the turnstiles to accept dimes wasn't feasible (not to mention the 200% price increase).
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The section about the bottling contract is also ineptly written. I've read it 3 times, still no idea how the contract restricted the price.
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