The film "The Matrix" is a tremendous example of this concept in practice. The film shows a single, finite story in what is very clearly a significantly larger universe
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Most of a movie, in fact! For me to say "The Matrix is a virtual reality which subdues humans while machines leech their energy" is equally easy. But that sentence is not a movie. I hope you can see the distinction I'm drawing between having the idea and executing the idea
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Ideas are cheap and plentiful. Have a million of them. But choose to execute few, well
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Build a big universe. Tell a small, COMPLETE story. People are still interested? Find the next story
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[looks at own work] Oh, and, uh, there's kind of an edge case where the smallest possible story in the universe you've built involves burning that entire universe down
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The Matrix sequels could have been worse. At least they grew the universe. The Star Wars sequels are properly, properly stuck right now
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Star Wars is at the other end of the spectrum. It's suffering from a desperately profound failure to build world
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End of conversation
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