So @purple_mattress what's your opinion on the massive BofA $PRPL downgrade??
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Replying to @GratefulDave93
I think it’s crazy but tomorrow is the day of reckoning. If it hits 16 it will trade at 85% of next years projected sales and it has almost no debt and 100m+ of cash. A buyback would be excellent
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Replying to @purple_mattress
Yeah it seems like shady analysis. Haven’t read it fully yet, but I can’t understand a solid company dropping another 20% after losing 30+% in a few months because of so-called competition that’s always been there.
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Replying to @GratefulDave93
And his price target dropped from 36 to 16…… prettt insane adjustment considering purple still has ample runway in retail, overseas, company owned showroom and DTC
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Replying to @purple_mattress
Makes me wonder if he is just an inept analyst if he was off by 55%. I have a feeling it’s something else.
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Purple has 31 retail locations with posted job openings and 245 job openings overall. They have 2173 domestic locations and 260 or so locations in Canada. Seems to me they are firing on all cylinders, so to speak.
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