Jon Pretty

Not just executives, without hype, mainstream developers would never look to do anything differently from what they're doing today.

Like it or not, a reality of our industry is that ideas don't stand on their own merits, they need to be marketed.

and so ppl that 'make fun of reactive' refuse to contribute to that craziness. We want mature industry.

to be honest, it isn't reactive in particular. Pick any buzzword that has a new name for existing concept

surely you're happy with the phenomenon if it favours an old concept you agree with?

e.g if there were a hypey way to get people to consider Recursion Schemes & Fix Point