Jon Pretty

Yeah, I think it's the only bad choice in the list, but you do see it fairly often.

the first two depend on the case for me - I'd write stringCodec, but genString, for example. No idea why.

Same here—in some cases one seems right and in some cases the other, and I'm not sure I can describe the difference clearly.

verb vs noun? gen is generate, you generate a string. Codec is a thing - a string codec, or a codec of string.

Generally undecided; I sometimes use `implicitFooTypeclass`. Long names encourage only *deliberate* shadowing.

that seems like overkill though... `publicImplicitValFooTypeclass`? :)

It's a horrible way to work around accidental shadowing, but it's the best I've got.

but how do you shadow implicits though? I thought names were irrelevant, just precedence order?