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I don't want him shamed, I wanted him to apologize like any human with common sense would after all this. I want him in biz and respectful to other's work.
There is a lot of support for shaming John, nevertheless. And if I were to guess, I think it makes him less likely to satisfy those people with an apology. But the idea that an apology would fix everything is a bit of a fantasy.
I apologized so far in the year multiple times for wrongdoings to many people. It's not hard you just get started with "I apologize..." or "I'm sorry..." and that makes you more humble and accepted even when you fuck up in stunts like LC. He can do one at a time or a combo. 
Then when people come back with the BS we can just link to his apology and all good, more companies will use Zio
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