Awesome out-of-the-box marketing & PR approach. So simple and yet very powerful, I’m sure. Why are the ideas that appear to be so obvious in hindsight among the hardest to come up with?https://twitter.com/nytimes/status/1257324159501127694 …
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Yes. And I’m wondering what their process for properly shuffling the copies is. When I go to some store will the n copies that they have contain an equal number of each version? Or do I have to go to some other store, in another city maybe, to actually pick up a different ending?
If it helps, the covers are slightly different. The first compass points in different directions, and the second one is slightly off in one of the versions.
