The Agip/Eni logo is bold: most gasoline brands wouldn't even consider using a dog, but Agip's is the genetic abomination of a six-legged, firebreathing dog, on a bilious yellow background. https://images.app.goo.gl/rCEn6KAJKDBtxy6S8 …
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Yeah, that's one of the weirdest logos ever. Can you believe that it was chosen out of 4,000 alternatives in a competition? ;)https://www.eni.com/en-IT/about-us/history-of-logo.html …
Maybe the competition was actually the cause for such a weird logo... when you've looked at 4000 logos, you can expect a few of them, maybe 100, to all be "acceptable" or even "good". But you still need something which "stands out"...
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I bet the killjoys at Health&Safety weren't invited to the committee.
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