The boarding process at @SouthwestAir (no assigned seats, random boarding order) has been shown to be 70% more efficient than the "board assigned seats from the back" method that everyone else uses. So why doesn't every airline board this way?
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Could it be smart enough to deliver a medium intensity electric shock if while boarding for row 30 they take a moment to stow their bag in row 15?
Don't you worry. It will use machine learning to work out what's best for the most people.
