The boarding process at @SouthwestAir (no assigned seats, random boarding order) has been shown to be 70% more efficient than the "board assigned seats from the back" method that everyone else uses. So why doesn't every airline board this way?
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United already boards such that aisles are in the last group, modulo some other complexities. Part of the problem with these schemes is not just upselling, but also passenger confusion and misunderstanding at the gate. It's a complex issue.
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And, of course, not not everyone is at the gate when they should be.
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Could it be smart enough to deliver a medium intensity electric shock if while boarding for row 30 they take a moment to stow their bag in row 15?
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Don't you worry. It will use machine learning to work out what's best for the most people.
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