A fascinating collection of short essays on how evolutionary psychology can inform business, from @tvolmag https://evolution-institute.org/wp-content/uploads/2017/09/tvol-biz-publication-1.pdf …pic.twitter.com/gHfjgv8l1I
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Evolution refines adaptations to be more functionally efficient over time, so that's progress. Like, increasing lumens/heat ratio in lights
'more functionally efficient' within a specific contextual range. if context changes dramatically then ..
Exactly
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