Memetics or marketing -- which is more important in explaining human culture? https://static1.squarespace.com/static/58e2a71bf7e0ab3ba886cea3/t/58ebe7ae20099e15959d7622/1491855281424/2000+review+of+the+meme+machine.pdf …pic.twitter.com/FYHTv1epnJ
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Yep, in principle, memetics should be useful for viral marketing. In practice, I haven't seen any success stories.