Prescriptively, utilitarianism (e.g. Peter Singer) Descriptively, this:https://www.ncbi.nlm.nih.gov/pubmed/17583267
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I'm going to start a movement called Affective Altruism, where you just do whatever feels good at the moment...
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On Pathological Altruism -- http://amzn.to/1fFtWFy -- from my book, "Good Manners For Nice People Who Sometimes Say F*ck"pic.twitter.com/9BIxA1dlwV
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Ineffective altruism can also do harm. NGOs in Africa can actually undermine local capacity building in industries and economies
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For most do-gooders, though, actually doing good is not the point. The point is to be seen to make efforts & sacrifices in the name of good.
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