Here's how it goes when people try to follow the rules in "White Fragility."https://nymag.com/intelligencer/2020/06/white-fragility-racism-racism-progressive-progressphiles-david-shor.html …
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An arsonist selling lectures on preventing arson to fire departments. Is productization the highest virtue in elite culture?
I would call it 'monetizing your virtue-signaling', but I take your point.
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Thinking of it as a product is useful too though. Lots of product development and market-fit parallels to glean from. To be fair, your most recent product just so happens to be around virtue signaling.
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