“The best estimate of the effects of campaign contact and advertising on Americans’ candidates choices in general elections is zero.”https://www.wsj.com/articles/do-political-campaigns-change-voters-minds-11579282258 …
This is consistent with the relatively low amount spent on campaigns (e.g. less than $10bn in 2015-16 cycle, $30 per American) -- only about 0.2% of the $4 trillion federal budget that's controlled by politicians.https://www.fec.gov/updates/statistical-summary-24-month-campaign-activity-2015-2016-election-cycle/ …
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I was stunned when I walked from Naco, Arizona to Naco, Mexico and the amount of political advertising went up by a couple of orders of magnitude. Mexican president Echeveria invited 30 pals over for dinner in 1993 and asked for 25 million each. "25 mil pesos?" "Dollars."
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