I know the BRCC guys. The two guys who run it are very smart/savvy on both the marketing and biz model front. They’re also stone cold killers, which helps.
Marketing professor c. 2050 explains coffee shop market segmentation tactics back in our era:
'You see, @Starbucks swerved far left with woke-signaling, but that alienating the libertarians, so @blckriflecoffee stepped is their artisanal pro-#2a alternative coffee...'https://twitter.com/blckriflecoffee/status/1147650491641466880 …
-
-
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Black Rifle is really good coffee.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
The woke national brand is very curious and counterintuitive. It seems like a good way to alienate a portion of customers. I wonder if it’s a miss-calculation or do they feel they have to plant their flag somewhere so not to be flakes on all sides by the likes of Black Rifle?
-
It's that it's financially beneficial because conservatives do not hold much buying power. They're old and in the minority. It's the invisible hand that the Cons love. No further explanation needed.
- 1 more reply
New conversation -
-
-
This Tweet is unavailable.
- 1 more reply
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.