Most PhD programs teach students nothing about how to get book deals, do podcasts, give interviews, run a YouTube channel, use social media, or engage with the public in any way. As if getting cited by a hundred colleagues is worth more than reaching a million fellow citizens.
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Replying to @primalpoly
Because a lot of good science can't be popularized. This isn't entertainment where the purpose is to maximize appeal. Some scientists are good at popular science, but if ALL of them go into it, it will be a competition resulting in artificial, forced appeal.
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Replying to @sanna_madan @primalpoly
Popularize doesn't need to mean
@KimKardashian popular. It could mean getting your research in front of 1,000 engineers or physicians or even other researchers.2 replies 0 retweets 4 likes
Exactly. 'Popularizing' is how you reach colleagues globally who don't already know about your work.
6:35 AM - 5 Jun 2019
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