Most PhD programs teach students nothing about how to get book deals, do podcasts, give interviews, run a YouTube channel, use social media, or engage with the public in any way. As if getting cited by a hundred colleagues is worth more than reaching a million fellow citizens.
-
Depends on goal of an academic dept. If it’s to maximize scientific advancement, then prob makes sense to incentivize citations over public reach.
How do other scientists hear about your papers so they can cite them? Increasingly it's through podcasts, social media, and YouTube.
