Geoffrey MillerVerified account

They forgot the pinnacle of online persuasion: clapping hands after every word.

Short, shouted slogans are emblematic of ideological possession - when people don’t have ideas, but rather ideas have people. It’s a bit like a virus that makes a person cough or sneeze - a crude ploy with low chance of propagation, but it’s all such a simple entity can manage.

I think messages like this can cause people to change their mind, just not in the way the messenger would like.

Repetition is persuasive. Fact. Repetition of catchy slogans is persuasive. Fact. People start believing what they hear daily. People start believing what they see daily.

This is the same mentality that clawed at the SCOTUS doors when Kavanaugh was confirmed.