PS lest anyone think I'm naive about corporate virtue-signaling, or think ads aren't an important part of culture, read my book 'Spent' or watch my video talks on consumerist signaling.
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This ad seems great to some but deeply annoying to others. Yes, it stereotypes traditional masculinity as toxic & oppressive. But, it's just an ad. You can watch or not watch, buy or not buy -- unlike the @APA guidelines that influence how thousands of therapists are trained.https://twitter.com/Gillette/status/1084850521196900352 …
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Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo
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I've figured out what is so disturbing. Society has shifted into that truly alt-left mode so much that an ad like that could make it through all the filters and focus groups. Nobody said, "Ummm...guys. This is stupid."
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This wasn’t a commercial, it was misandrous agitprop created by a well known radical feminist director that Gillette just bankrolledhttps://twitter.com/rationalmale/status/1085233958000812032?s=21 …
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it's a problem because an influential brand (owned by a gigantic global corporation) is signaling that it OK to pathologize masculinity and to characterize it using the worst lazy stereotypes. This wouldn't be tolerated if the sexes were reversed.
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We can choose to watch it or not, but we can't choose to stop its influence on other brand managers who are also looking to exploit a social issue in order to shock people into remembering their products.
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Can someone explain to me how the ad MUST be taken as a negative stereotype of "traditional" or "all" masculinity? Could it be possible it's being critical of just some negative aspects of what is seen as "macho" behaviors?
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It is part of a long term campaign by ideological extremists who have been attacking 'maleness' & 'whiteness' for years Their poison is now in control of one of the largest consumer goods companies in the world Even Google fires staff for quoting science
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It may be 'just an ad' but it's also a completely unnuanced and disparaging caricature of male behavior. It deserves pushback, just like the
@APA guidelines do. Both are from the same cloth of modern misandry.Thanks. Twitter will use this to make your timeline better. UndoUndo
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