The triggered snowflake brigade is in full tantrum mode again in response to a great Gillette ad asking conscientious, secure men (most of us) to hold the insecure frat boy types (a few of us) accountable: pic.twitter.com/jm7LdYRok3 How is this even controversial?
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It was stupid from a marketing point of view.
Gillette
It got 9.4 million views so far and sparked a huge amount of online discussion. How is that stupid from a marketing point of view?
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This is the point that everyone's missing. This worked for Nike, and it'll work for Gillette. The controversy and the buzz is exactly what they're counting on.
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Yeah, I have heard more about Gillette today than the rest of my life combined
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It also got half a million dislikes, people don't like be preached to. Especially by someone who is supposed to be trying to sell them something...
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They've lost untold numbers of customers. Start there.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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By using extreme stereotypes to admonish 99% of men to do better? Using Ana Kasparian a polarizing leftwing figure from TYT. Anyone seen the votes? Fail.
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This is basically an ad that used the APA guidelines as script.
End of conversation
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