Here's my talk on 'Virtue-signaling by consumers and companies' at Concordia U. business school this Oct, at the Symposium on Evolutionary Consumption organized by @GadSaad (35 mins plus Q&A).https://www.youtube.com/watch?v=4JZXL4Epvfg …
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How would you describe the yellow vests in France in terms of virtue and/or tribal signaling?
Sometimes there's genuine pent-up outrage that drives mass movements to overthrow governments. I think yellow vests is more of a real rebellion than a set of virtue signals.