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But by far the worst (with mutton) impact with regard to greenhouse gases emissions... Is it ethically OK to promote any (avoidable) activity that has a strong negative environmental impact?
I'm not convinced that slowing global warming by a very small amount (by not eating cows) should override the suffering of over 50 billion chickens a year. (Setting aside the potential of geoengineering.)
I think you may be right, but it is not that small an amount at all! Roughly speaking, cattle (for meat and milk) accounts for something close to 10% of all greenhouse gases emissions in the world. That's in the same order of magnitude as all cars, maybe a bit more, and several
times that of all aircrafts. And I'm not even sure this figure of ~10% comprises the indirect emissions of deforestation which may ultimately serve to feed cattle...
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