Dear fellow scientists: if you want non-scientists to understand, believe, or fund us, consider changing your attitudes toward scientists who do outreach. Science communication is not a waste of time, it's not for self-promotion, and it's not a hobby. It's a responsibility.
Many of the old guard will claim 'science outreach can't be quantified like journal citations can', and then you explain that Twitter engagements, likes, and retweets are easily quantified, and they get that deer-in-headlights look....
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they're useless measurements though (just like impact factors) as long as the self supporting science bubble is big enough. quantifying effectiveness of outreach is hard.
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You think someone with 50k Twitter followers has no more impact than someone with 500?
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