The only question to ask about Facebook banning alex jones is this: Does it maximize shareholder value? If not, then Facebook could be violating its fiduciary responsibility to shareholders.
More nuanced version: 'Will appeasing a small number of SJWs without any net worth maximize shareholder value enough to compensate for infuriating hundreds of millions of people who aren't SJWs?'
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Even more nuanced version: 'Will appeasing a large number of valuable SJW software engineering employees maximize shareholder value enough to compensate for infuriating hundreds of millions of people who aren't SJWs?'
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This is all about employee retention
End of conversation
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