It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
All this does is prioritize large brand names or large creators over smaller sub 100k creators. It gives them carte blanche to move in and pre-empt any trademarks or brand you have painstakingly built.