@postpolitics @pbump One thing the article doesn't take into account (or isn't written) is that digital ad $ spent online vs on TV isn't 1:1
-
-
-
@dtmcculloch 1:1 in terms of reach? -
@pbump cost for TV ads, esp in highly comp races, is much more than digital. Comparing ad dollars for digital v TV isn't apples/apples -
@dtmcculloch Oh, sure — though it depends on how targeted they are. Fair point! -
@pbump totally agree w/ targeting. But by and large, spending $30k online versus $30k in GRPs has a vastly different impact.
End of conversation
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.