What is the future of community-led growth?
And how do we EMPOWER and not extract from communities while we grow organizations...
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shared an article recently with the headline: Community ≠ Marketing.
And I agree with him that companies need a go-to-community strategy alongside their GTM strategy. It can't be the same thing.
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If your growth is entirely dependent on your community, you will be extracting more value than you are adding.
Fostering trust in communities takes time.
It's a long game, but a worthwhile one to play.
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So it's important to treat your community with care, foster a 2-way dialogue, and create a space where having fun is allowed.
Because Marketing is also not Community:
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That said, I think creating content, which could be described as marketing, can also serve the community in fun and inspiring ways.
Example A: #CelebritiesExplainDevOps twitter.com/pollock/status
I know has some thoughts here :)
Quote Tweet
Need help understanding DevOps?
Let @DavidHasselhoff @FlavorFlav @Carole_Baskin help simplify @AWScloud @Kubernetesio @Docker for you.
#CelebritiesExplainDevOps
Backstory: cto.ai/blog/celebritiShow this thread
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136.7K views
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As a final thought, I think the best book in the business of building community is by :
amazon.com/Business-Belon
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