7 years later, WP Rocket is the market leader, synonymous with WordPress caching.
@wp_rocket in numbers:
- $4,215,000 in revenue for 2019
- 60% revenue growth from 2018
- Over 148,000 customers
- 36 people work remotely for WP Media
Let’s look at how they did it 
-
-
Pokaż ten wątek
-
Value: It all started with a tutorial to create a static cache system in WordPress, outlining the problems with existing solutions. This proved popular & valuable with over 270 comments. The tutorial code has since been transformed into WP Rockethttps://www.geekpress.fr/systeme-cache/
Pokaż ten wątek -
Launch: They started only launching to the French market to test the water, refine and improve the plugin and test the market potential. In 2014 they launched fully and hit the WP news with a
@wptavern post which drove traffic and interest.Pokaż ten wątek -
Price: The biggest differentiator was the price tag. WP Rocket has always been a premium plugin, in contrast to its free competitors. There’s an argument that users perceive more value in a premium product over a free one. It’s a strategy that’s worked well for
@gravityforms.Pokaż ten wątek -
Content: The team really doubled down on writing valuable content for the blog - checklists, case studies, guides, and information posts that got shared and ranked well on Google. Good content marketing can really accelerate the growth of a company - think
@kinstaPokaż ten wątek -
Learning: The team took inspiration from other companies to build their business. They found a mentor in
@kgjerstad from@mail_poet, who was on the same journey as them, but just further along.Pokaż ten wątek -
Growth: They tried to get in front of as many eyes as possible - attending and sponsoring WordCamps, guest posting, and email marketing with
@wpappstore_Pokaż ten wątek -
Support: Being a premium-only plugin meant they could dedicate excellent support to all customers instead of having to support a large free user base as well. They hired two dedicated support team members in 2015 and kept on growing the support team from there.
Pokaż ten wątek -
Social Proof: They have a large number of testimonials from customers & WordPress influencers like
@chrislema, & been featured on various WordPress blogs. Coupled with a large amount of Trust Pilot reviews, their testimonials page is very convincinghttps://wp-rocket.me/testimonials/Pokaż ten wątek -
This isn't to say what they've done is easy and anyone can do it. Their growth is insane and it takes a lot of hard work. But by taking a good look at what they've done and how they've done it, we can get an insight in what we can do for our own plugins.
@wp_rocket
Pokaż ten wątek -
Remember the two caching plugins W3TC & WP Super Cache? They are still going strong with millions of installs on the repo, and are successful in their own right. But it just goes to show, it's a big enough pie to go round. Don't be put off by a busy market.
Pokaż ten wątek
Nowa rozmowa -
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
