Facebook doesn't need a different ranking algorithm. It needs a different ranking algorithm for every user.
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You already do that by choosing what you engage in, what you decide to watch fully, and what you decide to reject.
No, the model of you is different, but the objective function it obeys is the same for all.
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The objective function is simple: attention maximization. The mode that takes is different for everyone (engagement vs watch time) but the core of it is always the same.
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No, he is talking about FB being transparent and providing the user with autonomy. The product should let the user decide nor manipulate the user into consuming material FB wants the user to consume.
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